Tweet Sweets

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Art Direction, Illustration

Campaign: TweetSweets. You tweet. We eat.
Briefing: Let people know about Brando
Solution: Any time someone tweeted using the hashtag #tweetsweets, candy dropped from the machine. We also set up a webcam in the office so people could watch us while we collected our sweets. We'd over 6,700 video views, with over 2,000 tweets mentioning our hashtag. And we went international – with visitors from 96 countries to our website.
The only down side was we amassed quite the stash of candy. But rather than let it go to waste we finished the campaign by asking our followers which children's charity we should give it to. Twitter spoke and a hamper of sweets was sent to our lucky winners, Barnardo's Ireland.

Tweet Sweets from Eduardo Coradini Júnior on Vimeo.