COINTREAU

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Concept, Art Direction, Photo Retouch

Campaign: Share your secrets
Briefing: Renew the brand in Brazil. Bring it close to a youngest target. And keep the slogan: Be Cointreauversial.
Solution: Invite the people to share their controversial secrets. By text or video trough the website. And by testimonials on our “Secrets Cabin” that will be spread trough the bars and Night Clubs in São Paulo.
Who are you when nobody is looking? Share your Secrets! Cointreau. Be Cointreauversial.